Stoli 700ml — Price Build

Stoli Premium 700ml

Live Price Build

Inputs

ALM Wholesale Per case, ex-GST

On-Going Discount Trade discount per case

Promo Allowance Promo $ per case

EDP Retail Everyday shelf price

Promo Retail On-promo shelf price

% of volume on Promo Under High/Low (e.g. Stoli = 80%)

EDLP Price Single everyday price (between Promo & EDP)

Promo $59.00 EDP $64.99

Fixed

Units per case6

Fixed ALM Fees$1.50

WET$0.00

GST10%

Finance Admin Fee2%

Price Build

Total Discount $9.00

Net Wholesale (inc GST) $286.18

+ Finance Admin (2%) $291.90

            LUC per unit
            $48.65
          

GP% at EDP

25.1%

@ $64.99

GP% at Promo

17.5%

@ $59.00

Strategy Comparison

Current

High / Low

19.2%

80% on Promo · Weighted $60.20

→

Proposed

EDLP

21.5%

@ $62.00 everyday

Uplift vs High/Low +2.3 pts | +$1.80 per unit